In our SoulMe branding project, we transformed a client's product idea into a vibrant and energetic visual identity.
The approach injected lively colours, bold illustrations, and dynamic typography into the brand, capturing its spirited essence. The target market encompasses “fitness model" enthusiasts—individuals committed to health without compromising on flavour.
From sauces to meringues, SoulMe incorporates the fusion of fitness and taste, providing a visually exciting and memorable brand experience for the health-conscious foodie.
