Creative Campaign for Fonda x Wonderbao Collaboration

The campaign aimed to draw customers to Fonda restaurants during winter, having introduced a new menu item in collaboration with Wonderbao. Embracing the theme 'Check Out Our Buns,' the campaign spotlighted the bao bun menu. It was a multi-channel effort that spanned paid social campaigns, street posters, in-store activations, digital menu highlights, and a PR drive involving media and social influencers.

As the designer and creative director, I infused Fonda's established branding with a vibrant touch, introducing a new color, lilac, to complement its identity. Through striking imagery and engaging illustrations, I curated a visually compelling campaign for the collaboration.

Photography: @thickheart_films



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